Open Universities Australia article

Was exciting to see an article in the Courier Mail Qweekend magazine today featuring my story of study towards my Bachelor of Business.  For more information about studying through Open Universities you can visit www.open.edu.au/ouaforall or phone them on 1300 799 241.

There is also an interview on the Today show which ran on the 4th January with CEO of Open Universities, Stuart Hamilton and where my photo was featured for a few seconds.

You’re also most welcome to contact me if you’d like to hear more about my experiences – overall I’d highly recommend it.  Click on the photo for a larger version.

Open Universities Courier Mil

Love to hear of other’s experiences studying, especially combining that with raising a family.

 

Are you a writer who is not writing?

I’ve always been a writer.  For as long as I can remember, I have “written” constantly in my head, on paper, and on keyboards.  Yet, lately I feel like a writer who is not writing.  I’ve realised there are five reasons why.

1. I’m now a mum

I love my two precious young daughters and willingly give them so much of my time and energy.  However before, I thought nothing of curling up with a pen and paper and scribbling uninterrupted for an hour or more.  Now any mum will tell you though that finding time to write really is a limited luxury.  Yet my girls have also given me so much writing inspiration  since they  became part of my world.  Most of that is currently still just floating around in my head but as they become older and more independent, I’m sure I’ll find more time to capture that in writing.  Meanwhile those writing thoughts are probably maturing like fine wine!

2.  My schedule has changed

I used to write best at night, usually around 10pm or later.  Though with so many early starts with energetic children, combined with a part time job and a business, when that traditional “writing time” comes about these days, my brain is already half asleep.  Sometimes I force myself to write through it but often just give up and go to bed.  There are nights – like tonight – where I do find myself awake and inspired (it’s currently 11pm) but those days are few and far between lately.

3.  The ways to share writing have changed

Writing 10 years ago used to mean me, my pen and my private diary.  To this day (as far as I know!), no one has read those but me.  Though I often considered – and still do – that one day someone may read what I wrote (and often censored it accordingly!) the focus of my writing was simply on capturing my thoughts for me.  Now, we live in a world of blogging and instant sharing.  Though on one hand this excites and inspires me, it has also stifled my writing style.  Having an audience – albeit a faceless one – brings so much mental censoring before anything is ever written.

4.  I’m a perfectionist

When I do something, I want to do it well – and especially considering the public forum blogging offers, this is a hurdle for my type of personality!   Though I heard a wonderful maxim a few years ago though that I try to live by – “progress not perfection”.  So as I know in my heart I’m a writer, and need to write, I just have to overcome this one.  Even after I hit “publish” I still want to go back and make changes.  I remember more than a year ago asking wonderful bloggers I admire such as @squigglemum and @beafunmum about how many times they edit a blog post before posting online.  I found their posts so inspiring I thought they must work on them for weeks!  Though I don’t remember their specific answers, the lesson I took away was along the lines of “just do it!” and that you become a much better writer that way instead of working so hard on each individual piece.

5.  I am writing – just not “real” writing

When I say I feel like I’m not writing, ironically I write every single day.  When these are work emails, Facebook status updates, shopping lists and to do notes, there is not that same level of satisfaction as a diary entry or blog post.  So I think simply recognising which types of writing do bring me that joy and consciously pursuing those – with some level of discipline – will make me feel much more like a “real writer.  Recently my mum sent me a handwritten letter.  It was lovely and so long since I’ve done the same for someone.  Are long, handwritten letters becoming a lost art?

So there – after a month since my last blog post, I’m writing again.  It feels good.  Do you know that feeling?

 

 

 

 

Marketing Between Markets Tips

At the Marketing Between Markets workshop on 11 March 2011, we discussed how to keep the momentum going with your business between market dates.

Renee from Zestee Concepts shared her top 5 tips:

  1. Use Social Media
  2. Build your database
  3. Conduct Market Research
  4. Work on Product Development
  5. Refine your Marketing & Business Plan

Ashleigh from Mm is for Me shared some of her experience and tips:

  • Work on your website – have an online shop and send out postal orders
  • Build your branding
  • Expand your product range
  • Promote through local daycare centres
  • Sign up for a number of markets – even consider flying interstate
  • Write a blog
  • Interact with your community on Facebook

Video Blogging: The next big thing?

I’ve always loved watching and making short videos.  Over the years I’ve edited many “productions” including my own wedding DVD.  That bought together more than 12 hours of video (from a number of cameras) into a 1 hour DVD, and took me months..but was a nice way to relive a day that went way too quickly!

I recently attended a great workshop offered by the wonderful  http://brisbanewoman.com/ and presented by  the charismatic Gideon Shalwick. and agree with the philosophy that video blogging is “the next big thing”…do you?  Though business video blogging has been on my “to do” list for some time, I’m pleased to say I’ve finally captured the motivation and some time to get started!

Here’s my blog from a very windy location on Friday….see if you can spot where I am!  I was on my own and took this using my iPhone 4 (with the neat little reverse camera function)

An upcoming post will be on some pros and cons of video blogging and online video marketing….meanwhile feel free to share your own comments on this trend.

Internet Marketing for Professional Parents

Our family friendly networking event on 06 May 2010, I covered Internet Marketing for Professional Parents, specifically about learning to understand how to use it to market your business effectively.  Here are a few highlights from the presentation:

  • Internet Marketing is extremely broad and covers websites, email, newsletters and social networking.  You can read more about internet marketing in general on wikipedia.
  • Internet Marketing is important as it’s a definite trend in marketing so an online presence and understanding of this is crucial.  It’s moving mass marketing of the past to to personalised, targeted communications and bringing one way conversations to being more interactive.
  • Professional Parents should use internet marketing as it’s low cost but high impact and brings great measurability to your marketing (for example Google Analytics)
  • You need to understand the creative vs technical sides – you may do it all yourself, hire a professional or use a combination.  It requires time, cost & talent.

Three top tips for internet marketing:

  1. Set up an online structure to grow as you grow
  2. Try things out, MEASURE THEM and move on if it’s not working for you
  3. It’s a cluttered marketplace – use internet marketing to grow your business and client base, but back it up with phone or face to face connections.