Lisa Boyle: MyPublicRelationsMentor.com

Lisa BoyleToday I have the pleasure of introducing Lisa Boyle of MyPublicRelationsMentor.com (and Inform Marketing and Public Relations).  Mum to three girls (aged 7, 5 and 1), I first met Lisa when she came along to a Professional Parents event last year.  It became clear very quickly that many of us who attend PP events are keen to learn how to obtain free media coverage for our business…and being Lisa’s area of expertise I have asked her to be the guest speaker on 7th February for our North Brisbane Business Brainstorming session.

Here’s my email interview with Lisa…

How long have you been in business?

I started Inform, my full-service marketing and public relations consultancy, in 2005 and planning MyPublicRelationsMentor.com since 2009 – launching the website in 2011.

How did you come to start your own business?

I wanted a better way to balance my family life (that is, raising children) with working at what I’m passionate about – marketing and public relations.

Description of “life before children”…

Life before children was all about my corporate job, professional development, inner-city living, going out a lot with friends, visiting family, and travel.  I gained a Bachelor of Business, with a major in Marketing (and Public Relations) from QUT.

How does this compare to “life after children?”

Life after children is now all about children, family, running my business, living in the suburbs, going to kids activities, and much more time with family.  I found the degree was useful in setting up my own business.

Approximately how many hours do you work each week?

This varies depending on workload, but generally I like to keep it to 21 hours per week.

Tips for family work balance:

Plan how you use your time as much as you can – that is, when you work, play with children, manage your house, etc. Be flexible.

What is one of your favourite services that your business offers?

My favourite service is identifying marketing and PR opportunities for other businesses.

What was one of the most unexpected things about becoming a parent?

How much I love my children and how much fun we have together.

What was one of the most unexpected things about starting a business?

The amount of work I have got through word of mouth.

What is one of your greatest wishes for your children?

That they are healthy and happy.

And for your business?

To earn a reasonable income from helping others to promote their businesses and achieve success.

A recent moment you are most proud of?

Creating the website for MyPublicRelationsMentor.com which is the online arm of my consulting business Inform Marketing and Public Relations.

A recent challenge?

Achieving the balance between family and work.

Any advise to others in business?

Stay focused, plan it, do it.

A favourite resource?

It’s hard to pin-point one favourite, but in the past few days I have just started following SuziDafnis on twitter and I’m really enjoying her tweets (which usually link to an article on her website).

Is your partner supportive of your business?

Yes, my husband and partner are supportive of my business, although when I have a big project on and my kids see all the publicity and marketing collateral of my clients they start to complain that ‘it’s everywhere’.

Some favourite Professional Parents businesses?

My favourite PP businesses are Professional Parents itself, Be a fun mum and Brisbane Kids.

Describe your office:

My office looks out over my backyard and I can hear the birds chirping, but it really needs to be tidied up.

What do you love about being in business?

The freedom, flexibility and intellectual stimulation.

What do you think is a myth about being in business?

I think a big myth about being a working parent in business is that it is easy (or maybe I was the only one thinking that).

Thanks Lisa!  Looking forward to your PR tips on Tuesday.  You can also find Lisa on:

Facebook: www.facebook.com/MyPublicRelationsMentor.com

Twitter: http://twitter.com/my_PR_mentor

Leanne Francia: Sunshine Coast Kid’s Club

Leanne FranciaIt’s my pleasure to introduct  Leanne Francia, owner of Sunshine Coast Kid’s Club and her two beautiful daughters, Olivia (10) and Audrey (9).

Leanne and I have both been in the same Sunshine Coast Mastermind group for around a year now but due to us both having other commitments and not able to attend on the same days it wasn’t until recently that we finally met face to face.  I immediately loved her intelligence, energy, openness and obvious desire to support and bring joy to children and other adults.

I’m very excited to be working with Leanne to create programmes to offer those attending the Sunshine Coast Professional Parents events and will share more details soon.  The things she has planned sound like so much fun!  Meanwhile here’s an opportunity to get to know Leanne a little better…

Her description of how she came to start the Sunshine Coast Kid’s Club:

This is my own business that I started in 2010.  After unexpectedly becoming a single parent a few years ago I found it a challenge to find work that had the flexibility I now needed in order to care for my daughters on my own.  I needed a business that gave me the option of bringing my children to work with me. I also wanted to create the support and flexibility for others who are caring for children in being able to network with each other whether in business or as parents, or just to all get out and enjoy family friendly events and outings together. And so the Sunshine Coast’s first mobile Kid’s Club was born. I work closely with local businesses, professional groups, shopping centres and families to create family friendly events that become ‘memorable and not just a memory.”

 What was life like “before children”?

I studied towards  an Associate Degree in Law, Mortgage Broker Licence, Real Estate Principal’s Licence and was mainly involved in real estate, buying, building, renovating and developing property.  I also set up and managed a Conveyancing Practice in NSW.

 And life “after children?”

Irrecognisable from life before children!  Apart from starting the Sunshine Coast Kid’s Club, I have been a Life Coach with Australian Depression Institute and am currently studying a Psychology Degree full time at University of the Sunshine Coast.

One of the most unexpected things about being a parent?

That I would be a single parent.

Any tips for family work balance?

Firstly whatever time it is you have with your children if it is 2 minutes or 2 hours make it quality time. Get down on the floor and be in their world with them and have fun enjoying the moment. Secondly laugh often.

One of the most unexpected things about starting a business?

The high quality of people and relationships that would be built through the experience.

Greatest wish for your children?

That they will always be supported with wisdom, love and joy as they grow and create their own life journey.

Greatest wish for your business?

To bring joy to every child that attends events I am involved in.

A moment you’re most proud of in the last few months?

I got my motorcycle licence and went for my first trail bike ride in the bush and stayed on the whole time!

One of your biggest recent challenges?

Find a routine and my feet with my studies at University.

Advice for those starting out in business?

Seek out a mentor, check in with them regularly and be accountable to them with your business plan.

A favourite resource to share?

“Women Who Run with the Wolves” – Clarissa Pinkola Estees.

What’s your office like?

Mobile – wherever the children and events are – and there is a small space in my lounge room (although that space is probably just as mobile in our little home)!

A typical day for you…

Does not exist.

What do you love about being in business?

Learning and growth that comes from creating and seeing what works and what doesn’t.

What have you found to be a myth about being in business?

That you can do it alone.

One of your favourite services that your business offers?

Has probably been the Italian pizza and craft nights. The children make their own pizzas and while they are cooking we do some Italian craft together. Mum or dad get to enjoy a drink and conversation and everyone goes home having had fun and with a full tummy.

Sunshine Coast Kids Club Logo

A huge happy birthday to Leanne, she just turned 40 last week…and as us mums know you don’t always get to celebrate as planned.  Leanne had received a great gift to be up in a hot air balloon for her birthday but instead was at home in quarantine as one of her daughters came down with chicken pox.  She faced it as a wonderful mum though and I am sure she’ll be soaring high very soon – both physically and metaphorically!

Emma Monro: The WAHM Weekly

Emma MonroBefore Christmas, I had a lovely phone conversation with  Emma Monro who had recently launched The WAHM Weekly (it’s now 3 months old).  She has an exciting programme of weekly Webinars on a Friday evening to help other WAHMs (Work At Home Mums) network, learn and achieve.  She’s Brisbane-based and pictured here with daughter, Ruby, 18 months.

Emma explains how she started her own business:

After consulting with ‘normal’ business’ for so long, I missed the events, networking and educational opportunities that I once had access to. I also know how important it is to do these activities on a regular basis. And so I created The WAHM Weekly in September 2011. I am passionate about bringing Live Web Events which will inspire, educate and help you build your business.

A brief description of life before children:

I continue to run my property business from BC.  I was also a Business Consultant with Bartercard for 10 years.

How does this compare to life “after children”:

A lot more peaceful with the same amount of excitement and passion for small business.

Approximately how many hours a week do you work?

25 hours

A tip for family work balance:

Use a goal board to plan your activity.  Have it in an easily viewed place where the whole family can have imput and use it to inspire each other.

What was one of the most unexpected things about becoming a parent?

The amount of day sleep they had and how much I miss the freedom of the day sleeps now they are diminishing.

What is a moment you have been proud of in the last few months?

The fantastic feedback I have received about every one of the web events I have hosted.

What is one of your biggest challenges of the last few months?

Working on my marriage while starting a new business and having a husband who works 80+ hours a week (as a lawyer)

What advice can you give others just starting out in business?

Be action orientated and ignore the fear

Please share one of your favourite resources

The E-Myth, by Michael E Gerber

Describe your office

We are doing a full house renovation at the moment, so I have nailed a piece of board next to the temporary kitchen.

Share a typical day (if you have one?)

4am start, work for 2 hours, breakfast with the family.  Play/house stuff.  Ruby sleep, work while she is asleep.  If I get my list of things done, I will have a nap too.  Play/house stuff.  Bed for Ruby.  Dinner.  Relax time.  Bed/read.

 What do you love most about being in business?

Freedom

What do you think is a myth about being in business? 

That it is all about ‘doing coffee’ and swanning about in Lorna Jane gear.

Does your child go to daycare?

Not yet, we are on a waitlist.  Soon for 3 days a week.

The WAHM weekly

You can try out the Web Events for WAHMs for just $2 for the first month by signing up here.  Then it’s $15 per month, a reasonable fee to support the wonderful work that Emma puts into organising these online events.  If you miss the actual event you can watch the archives.

You can also Follow The WAHM Weekly on Facebook.

A huge thanks to Emma for sharing, I’ve been impressed by how much she’s achieved in a short time – now I can see that getting up at 4am is one of the sacrifices to do that!

Renee Veldman-Tentori, Professional Parents, visit our website or join our Facebook page.